This article was guest posted by David Risley from WebbyOnline.

The field of internet marketing is a biggie. Make money here. Advertise there. And a little joint venture (JV) in the mix. It’s enough to make a lot of business owners go cross-eyed. But, let’s hone down for a moment on what matters. You. You are in business for yourself, hopefully in a field you know a little something about. And while you know something about it, chances are a lot of others don’t. That means you have something to share. And there’s your ticket to a little free advertising on the internet.

Blogging
First off, if you do not have a blog for your business, start one now. I wrote a series over on WebbyOnline.com on how to get your small business website off the ground. In that series, I talked about the power of the blog platform for doing just that. A little thing worth noting: Google LOVES blogs. They index blogs and their spiders are all over blogs. So, by starting a blog and writing effective and helpful content which targets your target market, you will get into the search engines. Do so effectively and often and you will be established as an authority in your field.

Blogging is a very effective means of free advertising for your business, but let’s take it the next level.

Article Hubs
Article hubs are sites which collect content written by a large collection of authors into one site. What makes a hub different is that the authors put their content up there for the specific purpose of being republished. Examples of article hubs are Isnare, ArticleHub, ArticleCity, and GoArticles. There a LOT of them out there.

Now, a TRULY lazy blogger would go to a site like this, grab some content for free, and republish it on their own blogs. That’s a way to go, but the real benefit comes in being on the author side of the equation. If you are running a blog site (and you should be), you are obviously writing some content. You are making the content public anyway. Why not put some of that stuff out onto the article hubs and allow other sites to republish it? One of the conditions of doing so is that the person republishing your article has to include your short bio and a link to you with the article. YOU write this bio and you can link it using your own keywords. When they republish your article, you get credit for it and, more importantly, a link to your website.

That’s free advertising, guys. Your articles can go viral, just like a video on Youtube.

It Takes Writing
Yes, this method of online promotion takes writing. I know we have some lazy owners on this site, but all owners (lazy or not) would like to get free publicity on the internet. So, it’ll take some writing. But, I do have one lazy link for you. Isnare.com is one hub which also offers a cheap service for automatically distributing your articles across 270 different hubs. I am not affiliated with Isnare.com…I’m just trying to help the lazy be Lazy.

Happy marketing!

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BIO:
David Risley is an internet entrepreneur and online publisher. He is the publisher of PC Mechanic, and you can follow his business blog at WebbyOnline.