For anyone who has followed this blog for the past few months, you know that I wanted to try a little experiment and see if I could create a muse according to the 4-Hour Workweek.  I thought I had the following advantages that most people didn’t have:

• I have experience running a business
• I understand the online marketing that is critical to running the muse

Well, as of today, I admit failure as I have not made any sales in almost two months and am shutting down the muse.  I would not have guessed this after the fast start I had selling my products. 

Why am I Shutting my Muse Down?

• I had made a lot of usability changes and I thought the design was one of the best in the markets.  With all these changes, if I still can’t make a lot of sales, I just don’t think there’s a great market out there
• I think this is an example of something being a little bit too niche.  I realized that even if I got organic visitors to the site, there wouldn’t be a lot of them and they might not be well targeted.
• I’m not going to continue throwing good money after bad money.  There were no big changes that I could make.  Even if I made a few more enhancements, I wasn’t expecting to get much, if any profit a month.

It’s a bit sad because I think I put in more time than I intended from the beginning.  In fact, I haven’t gotten my other muse up and running because I was focusing on this. 

Will I do it Again?

I hate to say it, but yes.  In fact, that’s part of the reason I’m shutting this one down.  The other one is almost ready to go live and I think there is more of a potential market there.