Interesting article in Wired about the future valuations of Google vs. Apple. As of today, Apple’s market valuation has surpassed Google’s, which basically means that investors see Apple as a better future investment than Google.

What the Wired article pointed out was that Google made $10B last year compared to $8B for Apple and on $20B in revenue, as opposed to $30B in revenue. That means that Google makes more money, and with less effort. Both of which are key if I’m trying to decide which company to put my money into.

The market valuation though is about future earnings and people obviously think Apple will throw off much more cash in the future than Google.

I’m not sure if I agree because Apple is still dependent on the fact that it needs to continue to be very innovative. After the iPod came the iPhone. Now they need to come up with something else. Today’s iPods and iPhones aren’t going to sell as well in 3 years. New versions need to replace them.

But I think with search and Pay-Per-Click, Google is much more embedded. They’re not as reliant on the next big blockbuster. They just need to continue doing what they’re doing and get better at other things.

I just feel that’s easier to do in the future - especially when you’re starting off in front.