I want to be the "Digital Landlord".  I want to own website real estate that I can "rent" to small businesses. 

This isn’t about owning domain names since that would not work.  People would just buy different domain names - they aren’t that important for local businesses. 

No, this is about owning the building, or the website in this case, that is like a goldmine for our clients.  Rentors are willing to pay landlords huge amounts of money if the property is on a prime piece of real estate that practically guarantees a certain level of business?

It is Better to Rent than Sell

One of the first rules of real estate is never sell properties (or something like that).  What it means is that you don’t usually want to sell a great piece of real estate if you can make money hand-over-fist from it. 

We’re marketers with web development skills.  We could build websites and sell them to our clients, but what’s the value in that?  We would rather make mostly passive income by renting out an extremely high value service month after month. 

Websites are worth the amount of time that the designer puts into the website plus a premium based on the designer’s/company’s reputation and ability. 

But let’s change the perception on that product from a website to a marketing system.  If it can generate $1000 clients consistently, the business owners aren’t going to pay for the amount of effort it takes to create, they’re going to pay for that high value that it generates for them.  I don’t know too many business owners who wouldn’t pay you $200 to generate $1000 in new revenue.

Let’s say that you can do this just 2 or 3 times a month consistently.  Don’t you think the business owner would be more than willing to pay you $500 a month for a LONG TIME than $2,000 just once? 

Build a Ton of Buildings

If this works one time, why not do it over and over again?  I can build a bunch of different buildings, or "client generating systems".  And I rent out a part of those buildings to a ton of different clients.

Let’s put some numbers on it:

• I can rent out my system to 500 different clients in the same industry across the country at $200 per month (I won’t get too greedy)
• That’s $100,000 per month for just one "building"
• Once that works, I can build 20 different "buildings".

What’s more Lazy than being a landlord?  And I’m sure you can figure out the math for the monthly income….